What is Paid Search?
Paid search marketing refers to a pay-per-click (PPC) model in which brands only pay when consumers click their ads. These ads appear on search engine results pages (SERPs) next to relevant organic results that your audience is searching for. This type of strategy is often called search engine marketing (SEM).
These days, paid search and PPC are synonymous. It’s likely you’ve seen these ads on almost every SERP. You may also hear marketers simply refer to this strategy simply as search marketing. Paid search is the fastest-growing ad format, with advertisers spending over $13 billion annually. With support from Brafton’s PPC experts, your campaigns can drive more traffic to your site, augmenting the power of your organic strategy.
Google Search Ads
Using the correct keywords and match types are ways I ensure that you are at the top of search results for the queries your target audience is searching for. Google ranks keywords dependent on their popularity or relevance to a business, so I strategically choose these carefully and then ensure that they appear seamlessly in your text.
Google Remarketing Ads
Digital remarketing Ads reminds website visitors about your brand based on previous interest they have previously shown in a product. They are a form of reminding visitors to a site and provide a link to their site should the customer or potential customer wish to visit their site.
Google Shopping Ads
Online searches are the most common way for today’s consumers to pick and potentially purchase goods and services. Therefore, you want your company to stand out among the millions of other advertisers who appear on a Google shopping search.
Today, 97% of the world’s population turns to online search to find local products and services. Not only that, 75% of people agree that paid ads make it easier to find the online information they’re looking for, and 63% of online searchers say they click on paid ads. If there’s ever been a time to invest in PPC management services for home service companies, the time is now.
I help my clients manage their PPC campaigns towards their goals. From Google Ads to Facebook ads, I help my clients reach their buyers on the paid platforms that are most effective and drive traffic that converts.
Work with a certified Google Ads expert to optimize your online advertising, build relevance in local search, and grow your leads for just $15% of your monthly spend.
I'd be Happy Meet With You To Discuss All Of Your Business Needs
The best time to invest in your business's digital transformation was yesterday. Every day, the value of an effective online presence becomes more and more important for a business's success. I've personally worked with dozens of companies and spearheaded countless successful digital campaigns designed to increase online visibility and increase sales. Reach out to me today and let's talk about how we can take your business to the next level.